.jpeg)
Yaya Tea
Yay Tea, famed for bubble tea and onigiri, has locations in NYC, NJ, and NC. They teamed up with me to boost their social media presence. Together, we developed strategies to enhance brand visibility, engage customers, and highlight their creations.
Social Media Management
Instagram, Tiktok
Creative Direction
Copy Writing
Photography
Videography
UGC
Social Media Management
Social Media Strategy
Social Influencers Outreach & Management
+127.73%
FOLLOWERS
Grew theBoil’s Instagram follower count by 127.73% within 6 months
+183%
ENGAGEMENT
Increased overall social media engagement by 183% within 6 months
6.46K
IMPRESSIONS
Developed and implemented a giveaway campaign that generated over 6.46K impressions
TOP PERFORMING POSTS
Showcasing a past catering event with Yaya Tea.​
​
Engagement
Plays: 5,774
Likes: 522
Comments: 2
Shares: 58
​
Make a milk tea with Yaya Tea.​
​
Engagement
Plays: 14,000
Likes: 470
Comments: 10
Shares: 42
​
Take Yaya Tea with you to Round 1 in Hickville, NY.​
​
Engagement
Plays: 3,962
Likes: 322
Comments: 5
Shares: 30
​